Client Problem:
A family-owned logistics company had developed proprietary software to manage bulk commodity shipments and had begun offering access to their clients. However, they recognized that growing this new line of business would require a more intentional sales and marketing approach. Lacking both marketing experience and technical capabilities, they needed support to take the next step.
What I did:
I started by gaining a deep understanding of their business and the problem their software solved. This included interviews with leadership and observing live sales demos to hear firsthand how they positioned the product.
From there, I created comprehensive positioning and messaging guidelines to guide all future marketing and sales efforts. With that foundation in place, I led a project to redesign both their software product website and the logistics business site. The goal was to modernize their web presence and give them full control over content updates through a user-friendly CMS.
I also wrote the new site content based on our messaging framework and helped them update their sales deck, including the creation of a new infographic that clearly communicated the value of their business to prospective customers.
Outcomes:
- Delivered clear positioning and messaging guidelines to support consistent marketing execution
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Launched two modern websites on a new content management system
- Updated sales materials, including a new visual infographic that helped define their business for customers